Cash and dad jokes: Campaigning in full swing ahead of B.C. fall election
At a press conference announcing “supports for drivers,” premier David Eby gave another sign of his strategies in courting British Columbia’s voters ahead of this fall’s provincial election.
Reporters who attended the event at a Victoria strip mall found a podium with a large vanity license plate reading “Beautiful 2024 Rebate” and watched as the AC/DC song “Back in Black” played as Eby walked up to the microphone with a large grin.
“Some people say car insurance is boring, but I say it's rock and roll,” he quipped, going on to make several song references to the band. “There's no question that drivers in B.C. renewing their insurance are on the ‘Highway to Hell’ under (BC United leader) Kevin Falcon and (BC Conservative leader) John Rustad, but now ICBC is ‘Back in the Black’ and drivers will be ‘Thunderstruck’ by the announcement today.”
The puns are the latest example of dad jokes and comments Eby has made that may seem like ordinary displays of personal humour, but are likely part of a strategy to amp up the premier’s likeability.
“He does have a tendency to sound a bit like a university law professor when he talks about policy, so this is an attempt to, I think, connect with voters on a more personal level,” said Hamish Telford, an associate professor of political science at the University of the Fraser Valley. “He really is trying to style himself as that ‘premier dad.’”
Eby’s predecessor, John Horgan, had a similar folksy manner when speaking publicly that resonated with many voters, and other provincial leaders have taken similar approaches to their personal brand and public personae.
The BC NDP has been focusing on kitchen table politics, especially since Eby took the helm, particularly on housing and affordability, as they struggle to manage issues that are endemic throughout Canada and the U.S.
The $110 ICBC rebate and freeze on basic car insurance rates Eby was there to announce came under immediate fire by the opposition parties in the legislature, who are keen to build more momentum against the NDP now that they’ve been scoring political points and a roll-back on drug decriminalization.
“I think we can all recognize that this (rebate) is a fairly flagrant attempt to change the channel and try to get people to ignore the nightmarish legislative session the NDP have been going through,” Kevin Falcon told reporters at the legislature later that day.
That may very well be a factor, but even Eby pointed out that ICBC’s occasional surplus revenues have been used as by other political parties in past years, and that the end of the Crown corporation’s fiscal year is the reason for the timing – but of course, with all things political, there are likely many layers.
“This is manipulating ICBC for political purposes, which is I think’s inappropriate, whichever party is doing it,” said Telford. “I'm not sure that complaint, though, lands with voters who would just prefer to have the $110 back in their pockets.”
CTVNews.ca Top Stories
Robert Pickton stabbed with toothbrush and broken broom handle: victim's family
The family of one of Robert Pickton's victims says the convicted serial killer suffered an incredibly violent death at the hands of another inmate.
'It feels like freedom': Why some Albertans like going nude in nature
Few people can say they accidentally purchased a nude beach — but Shelley can. When she saw a piece of land she could fondly remember camping on was up for sale, she inquired about it and ended up purchasing it. She soon found that there were already inhabitants on it.
Father who killed one-year-old son with axe may be allowed to travel in southwestern Ontario
A Mennonite father who killed his one-year-old son with an axe may be allowed to travel to parts of southern Ontario in the coming months
Panama prepares to evacuate first island in face of rising sea level
On a tiny island off Panama's Caribbean coast, about 300 families are packing their belongings in preparation for a dramatic change. Generations of Gunas who have grown up on Gardi Sugdub in a life dedicated to the sea and tourism will trade that next week for the mainland’s solid ground.
Daughter of Angelina Jolie and Brad Pitt files court petition to remove father's last name
A daughter of actors Angelina Jolie and Brad Pitt filed paperwork to legally remove "Pitt" from her name on the day she turned 18.
Live Nation reveals data breach at its Ticketmaster subsidiary
Live Nation is investigating a data breach at its Ticketmaster subsidiary, which dominates ticketing for live events in the United States.
Jennifer Lopez cancels summer tour: 'I am completely heartsick and devastated'
Jennifer Lopez has cancelled her 2024 North American tour, representatives for Live Nation confirmed to The Associated Press.
Kimmich slams 'racist' survey that says 1 in 5 Germans want more white players in the national team
Germany midfielder Joshua Kimmich has slammed as "absolutely racist" a survey and its findings that one in five of his compatriots would prefer more white players on the national team.
Republicans join Trump's attacks on justice system and campaign of vengeance after guilty verdict
Embracing Donald Trump's strategy of blaming the U.S. justice system after his historic guilty verdict, Republicans in Congress are fervently enlisting themselves in his campaign of vengeance and political retribution in the GOP bid to reclaim the White House.