Valentine’s Day is often touted as a day chock full of love, affection and showering chocolate and flowers on your loved one, but it appears most Canadians actually feel pretty "meh" about the whole thing.
An online survey of 1,000 Canadians released the day before Valentine’s Day revealed that 72 per cent of people don’t have strong feelings about celebrating the holiday.
NRG Research Group, which commissioned the findings alongside Research Now and Peak Communicators, said people just aren’t overwhelmed.
“The vast majority of us will celebrate the day depending on our mood and significant other,” said NRG CEO Brian Owen.
Twenty-six percent of respondents identified the romantic holiday as “an extra special day of the year,” but others weren’t nearly as rosy.
A total of 22 per cent of people said they could “take it or leave it” depending on their personal circumstance, and another 16 per cent said they didn’t care about the day at all.
Two per cent said they actively hated the day and would go out of their way to avoid it.
The survey also found that 27 per cent of respondents met their Valentine’s Day date through friends or family – compared to seven per cent who met through online dating.
Women between 35 and 54-years-old were most likely to meet their date at a bar or a club, while men under 55 were more likely to meet their valentine online.
The survey claims a margin of error of +/- 3.2 per cent 19 times out of 20.
Have your say: How will you celebrate Valentine's Day?
