Ryan Reynolds' company behind ghoulish (yet funny) campaign to kill daylight saving
Sellers of caskets and coffins have partnered with Ryan Reynolds’ production company to make a ghoulish yet humorous video calling for the end of daylight saving.
The ad for Titan Casket of Boston features movie star David Dastmalchian of “Oppenheimer” and “Dune,” playing a mortician.
“It’s daylight saving(s) again,” he says, standing in front of a casket and giant clock. “Statistics tell us hospitals will see a 24 per cent increase in heart attacks.”
The character teases that death will get us all eventually, but until then we should visit their new anti-daylight saving website.
“If an actual casket company doesn’t think it’s worth keeping around, who does?,” says Datsmalchian, who is dressed completely in black. “Help us put this ancient ritual out of its misery.”
Maximum Effort, the production company begun by Vancouver-born Reynolds produced the now-viral video.
The B.C. government has already passed legislation to end the twice-yearly ritual of changing the clocks, but is waiting for U.S. states to do it first, or at the same time.
British Columbia’s attorney general argued doing away with daylight saving before California, Oregon and Washington would put us on different time zones, and that would be bad for business.
“We're watching eagerly, and I think British Columbians will be very happy when they don't have to do this again,” said Niki Sharma from Victoria.
CTVNews.ca Top Stories
Doctors concerned about potential spread of bird flu in Canada
H5N1 or avian flu has been detected at dozens of US dairy farms and Canadian experts are urging surveillance on our side of the border too.
There's a limit to how much interest rates in Canada and U.S. can diverge: Macklem
Bank of Canada governor Tiff Macklem says Canadian interest rates don't have to match U.S. or global rates, but there is a limit to how much they can diverge.
TD Bank hit with $9.2M penalty after failing to report suspicious transactions
Canada's financial intelligence agency says it has levied a $9.2-million penalty against The Toronto-Dominion Bank for non-compliance with money laundering and terrorist financing measures as the bank also faces compliance investigations in the U.S.
Prince William and Kate release photo of daughter Charlotte to mark ninth birthday
Prince William and his wife Kate released a picture of their daughter Charlotte to mark the princess's ninth birthday on Thursday.
This Canadian restaurant just lowered its prices. Here's how it did it
A Canadian restaurant lowered its prices this week, and though news of price tags dropping rather than climbing sounds unusual, the business strategy in this case is not, according to experts in the field.
Should I invest with a human or a robot? Traditional firms vs. robo-advisors
Investors considering where to park their money have a choice: go with a traditional financial adviser or trust in an algorithm. Here are the pros and cons of both.
Five human skeletons, missing hands and feet, found outside house of Nazi leader Hermann Goring
Archeologists have unearthed the skeletons of five people, missing their hands and feet, at a former Nazi military base in Poland.
Imagine living in a 4-foot body that doesn't develop chronic diseases
Nathaly Paola Castro Torres has a rare disorder called Laron syndrome that is caused by a genetic mutation. It stunts her growth but also provides a hidden silver lining: Her body is protected from chronic diseases such as cancer that often take life away long before old age.
Concerns about Plexiglas prompt inspections at some Loblaws locations in Ottawa
Inspections are underway at more than one Loblaws location in Ottawa after complaints were filed about tall Plexiglas barriers.