Party platforms were heaviest influence on how Canadians voted in federal election: poll
A new poll suggests that Canadians rely heavily on a political party’s platform when deciding who to vote for, and that young voters are more likely to be influenced by online exchanges than others.
As Canadians come to terms with the results of the most recent federal election, the Research Co. poll found that 59 per cent of Canadians felt a party’s platform was “very influential” or “moderately influential” in their voting decision.
“The actual party platforms are very influential when Canadians are choosing who they will support in the federal election,” said Research Co. president Mario Canseco.
In fact, it’s more influential than conversations with families and friends or what people see on social media, Canseco said. More than 40 per cent of Canadian voters said discussions with family and discussions with friends influenced their vote, while only 35 per cent mentioned campaign ads on radio and television as an influence.
Age also affected how people were influenced to vote, Canseco said. For those aged 18 to 34, 43 per cent said social media interactions with candidates on social media influenced who they voted for, compared to 30 per cent of Canadian voters of all ages. That same Gen Z and young millennial age group was also more likely to be influenced by interactions with others over social media (44 per cent) than the general population of voters (26 per cent).
When broken down by party lines, nearly 75 per cent of People’s Party voters cited the platform as a major influence, while 67 per cent of Conservative voters and 64 per cent of Liberal voters said the same. Among NDP voters, 64 per cent said the party’s platform was a major influence, 39 per cent of Green voters and 19 per cent of Bloc Québécois supporters.
The poll, conducted between Sept. 18 and 21, surveyed 1,900 adults in Canada who voted in the 2021 federal election. The data was statistically weighted according to Canadian census figures for age, gender and region. The margin of error, which measures sample variability, is plus or minus 2.3 percentage points, 19 times out of 20.
CTVNews.ca Top Stories
El Nino weakening doesn't mean cooler temperatures this summer, forecasters say
As Canadians brace themselves for summer temperatures, forecasters say a weakening El Nino cycle doesn’t mean relief from the heat.
BREAKING 15-year-old boy stabbed Thursday in Nepean dies
A 15-year old boy who was critically injured after a stabbing in Nepean on Thursday has died of his injuries, Ottawa's English public school board said Sunday.
Nylander defends Leafs' core after playoff exit, Toronto again picks up the pieces
The Maple Leafs battled back from a 3-1 series deficit against the Boston Bruins with consecutive 2-1 victories - including one that required extra time - in their first-round playoff series to push the club's Original Six rival to the limit before suffering a devastating Game 7 overtime loss.
Amid climate change warnings, Canadians lukewarm on electric vehicles
Amid scientists' warnings that nations need to transition away from fossil fuels to limit climate change, Canadians are still lukewarm on electric vehicles, according to a study conducted by Nanos Research for CTV News.
Three dead, two hospitalized, following collision in Fredericton: police
Three people have died and two have been hospitalized after a speeding car struck a tree and landed on another vehicle in Fredericton Sunday morning.
Montreal man on the hook for thousands of dollars after a feature on his Tesla caused an accident
A Montreal man is warning Tesla drivers about using the Smart Summon feature after his vehicle hit another in a parking lot.
Madonna's biggest-ever concert transforms Rio's Copacabana beach into a massive dance floor
Madonna put on a free concert on Copacabana beach Saturday night, turning Rio de Janeiro's vast stretch of sand into an enormous dance floor teeming with a multitude of her fans.
Mexican authorities say thieves killed 2 Australians and an American to steal their truck
Thieves killed two Australians and an American on a surfing trip to Mexico in order to steal their truck, particularly because they wanted the tires, authorities said Sunday.
1 person killed and 23 injured in a bus crash in northern Maryland, police say
One person was killed and 23 others were injured when a bus crashed early Sunday on Interstate 95 in northern Maryland, police said.