B.C. woman behind 'dystopian' commercial found 'death care' easier than health care
A Metro Vancouver woman who garnered national attention earlier this year is doing so again, posthumously, in a "disturbing" viral video that has prompted fierce criticism of a Canadian department store.
The short film, titled “All is Beauty” was posted to YouTube by Simons and also appeared as shorter commercials. In it, a woman is seen surrounded by people on a beach, in a candle-lit forest, and in other settings with costumed dancers and illuminated fantastical creatures that depict a dream-like summary of a woman’s final days.
“Even now, as I seek help to end my life, with all the pain, and in these final moments, there is still so much beauty,” says Jennyfer Hatch in the unsettling film, which is visually striking and appears more like an art film than a commercial.
Now that she has died, CTV News can reveal that she is the same woman who spoke to us in June about her struggles to find treatment for a rare and complex connective tissue disease, prompting her to seek Medical Assistance in Dying (MAID) as a last-ditch effort for palliative care.
Hatch asked us to use the pseudonym "Kat" as she described chronic pain and other debilitating symptoms for which she found insufficient support in B.C.’s health-care system, despite battling for years, whereas a MAID application was approved within weeks.
Hatch was emaciated by Ehlers-Danlos syndrome and other complications when she died in October at age 37.
CLOSE FRIEND SPEAKS ON HATCH’S DECISION
The Simons film makes no reference to her decade-long illness, nor her struggles accessing support from Fraser Health. One of her closest friends explained that despite her speaking up, palliative care and other help were not offered, and Hatch made peace with her decision to choose the time and setting of her death.
“Her choice is not everybody’s choice and she really deeply respected (that) Medical Assistance in Dying is not for everyone," said Tama Recker on Tuesday, days after Hatch’s memorial service.
"What she hoped that it would do is push the envelope that people could understand that it was her choice,” Recker said. “Our (health-care) system is very broken and part of what Jennyfer wanted to do is get people talking. It wasn’t about glamourizing or promoting anything except telling her story that then could be a vehicle for others to have these very difficult conversations.”
Recker helped make arrangements with the production company that made the film. It was shot with Hatch’s close friends in Tofino over the summer after discussions with Simons, which posted a companion video linked to the short film to try and explain why they made it.
“Our hearts are in the right place,” said Peter Simons, the company’s chief merchant, who made rambling comments about the need for human connection, home and optimism.
“We sincerely believe that companies have a responsibility to participate in communities and to help build the communities we want to live in tomorrow.”
He spoke of “hard beauty,” but made no reference to the health-care system or social supports Hatch and other chronically ill people struggle to find. CTV News asked to speak with Simons directly, but was told he was unavailable.
The short film – which had more than one million views – and Simons’ explanation were removed from YouTube on Wednesday, and a public relations company said the campaign had “come to an end this week.” This coincided with right-wing American interest in the film, which some are describing as “promoting” euthanasia.
DYSTOPIAN DISTRACTION OR POWERFUL CONVERSATION-STARTER?
The story of “Kat” galvanized Canada’s disabled community at a time when the federal government is discussing the expansion of MAID, which already allows people in physical pain but without a terminal diagnosis to end their life with a the help of medical professional.
Two vocal critics of MAID expansion were surprised to learn the woman in Simons film was the same “Kat” from B.C. who had spoken up about seeking “death care” earlier in the year.
“I would call it a dystopian display of romanticizing death as a relief of suffering without any context around it, without any clarification about what's happening,” said Trudo Lemmens, a University of Toronto bioethicist.
“It makes it even more disturbing that we see a one-sided story of a very complex issue that is being exploited to show somewhat the progressive nature of a company.”
Lemmens is glad that the film is prompting discussion and attention on Canada’s euthanasia laws, but troubled that there isn’t discussion of poverty and the gaps in funding and health care – rather than terminal diagnosis – that are leading some to consider MAID.
“With too many stories of people who died by MAID, we sanitize their story because we don't want to think of their suffering,” pointed out Catherine Frazee, a member of the Disability Filibuster and professor emerita of the School of Disability Studies at Toronto Metropolitan University.
“In the end, the video serves as kind of a distraction to take away criticism for what went wrong, for the injustices – the poverty, the deprivations, the struggle.”
Recker emphasized that Hatch had lived her life finding the beauty in everyday things and that it was profoundly meaningful for her to leave a “legacy piece” that she saw as a gift. Frazee was also glad that Hatch was able to participate in something meaningful, even as she was giving up.
“The film in itself is done very artistically, very beautiful,” she said. “I’m happy for Kat that at least in the final few days of her life she was provided with some dignity and some restoration of her whole person and some recognition of who she was.”
CTVNews.ca Top Stories
NEW From yearning for a change to cost of living, why some Canadians have left or may leave the country
For some immigrants, their dreams of permanently settling in Canada have taken an unexpected twist.
Here are the ultraprocessed foods you most need to avoid, according to a 30-year study
Studies have shown that ultraprocessed foods can have a detrimental impact on health. But 30 years of research show they don’t all have the same impact.
NEW Capital gains tax change 'shortsighted' and 'sows division' business groups tell Freeland
Forging ahead with increasing Canada's capital gains inclusion rate 'sows division,' and is a 'shortsighted' way to improve the deficit, business groups are warning Finance Minister Chrystia Freeland.
Ontario man frustrated after $3,500 paving job leaves driveway in shambles
An Ontario man considering having his driveway paved received a quote from a company for $7,000, but then, another paver in the neighbourhood knocked on his door and offered half that rate.
Defence attacks Stormy Daniels' credibility as she returns to the stand in Trump's hush money trial
Stormy Daniels will return to the witness stand Thursday in Donald Trump's hush money trial as the defence tries to undermine the credibility of the porn actor's salacious testimony about their alleged sexual encounter and the money she was paid to keep quiet.
With contactless screening tech, this Toronto startup hopes to catch breast cancer early — and save lives
Amid evidence of rising breast cancer rates among young women in Canada, one Toronto startup is offering a contactless and radiation-free device that can help doctors identify suspicious changes in breast tissue. The company, Linda Lifetech, says this can lead to earlier detection of breast cancer.
Tornadoes tear through southeastern U.S. as storms leave 3 dead
Forecasters warned a wave of dangerous storms in the U.S. could wash over parts of the South early Thursday, a day after severe weather with damaging tornadoes and large hail killed at least three people in the region.
Police handcuff man trying to enter Drake's Toronto mansion
Toronto police say a man was taken into custody outside Drake's Bridle Path mansion Wednesday afternoon after he tried to gain access to the residence.
What is whooping cough and should Canadians be concerned as Europe declares outbreak?
There is currently a whooping cough epidemic in Europe, with 10 times as many cases compared to the previous two years. While an outbreak has not been declared nationwide in Canada, whooping cough is regularly detected in the country.