Vancouver-based company Lululemon is getting in on the April Fool's fun with a new website appearing to promote a locally sourced line of leather yoga attire.
On a website for its “Lululeather” line, the company promotes its “Cowabunga pant,” a $248 leather yoga pant “inspired by the locavore food movement.”
The “Moomat,” a leather yoga mat, is a $208 item that was “created with locally sourced leather that came from cows within a 100-kilometre radius from our store.”
In a video posted on the site, a woman practicing yoga in leather pants on a leather mat speaks of the benefits of the fake products, saying “nothing really beats the feeling of skin-on-skin – it really humanizes it.”
The company owned up to the prank by posting a banner on one of its web pages that promised “No cows were harmed in the making of this April Fool's joke.”
See the video here:
