Anyone who has spent more than 30 seconds on social media at some point in the last ten years will be at least partly familiar with OK Go.

The undisputed heavyweight champions of the elaborately choreographed, one-shot music video, their work has been enjoyed and shared by countless millions. And yet, despite the deserved fame of these mini-masterpieces, there was still plenty of standing room available for last night’s appearance by the band at Vancouver’s Commodore Ballroom.

Which was a shame. Because, as those celebrated videos would suggest, OK Go arrive with ideas.

The non-conformist approach to rock concert performance started immediately, the band performing “Upside Down and Inside Out” from behind a screen, onto which animated projections of their faces flickered. The confetti cannons, traditionally employed at the end of concerts, fired into life for the first time three songs in for “The Writing’s on the Wall.” “I Want You So Bad I Can’t Breathe” marked the initial appearance of lead singer Damian Kulash’s microphone stand-mounted camera, projecting live up-nose images onto the screens behind the band, the song ending with the first of many question and answer sessions.

So far, so unusual. But if OK Go videos have taught the world anything, it’s that a strong start is merely the herald of better things to come. The Commodore’s claps and stomps were sampled to provide the snare and kick drum for “There’s A Fire,” after which Kulash entered the crowd armed only with an acoustic guitar for a solo performance of “Last Leaf” as balloons bounced around him.

One thing the band’s videos don’t reveal that Kulash is actually a fine rock and roll front man, full of improvised answers to the stream of questions continually heading towards the stage and in fine voice throughout.

That voice was at its best during an out-of-character but suitably rocking blast through Led Zeppelin’s “Black Dog,” Kulash’s more-than-passable Robert Plant paired with drummer Dan Konopka brilliantly channelling John Bonham.

Proving that they could do straight ahead rock and roll, OK Go instantly dropped the veneer of coolness and returned to their quirky nerdpop best during an encore that began with a step-perfect recreation of the dance routine from “A Million Ways,” used ultra-violet light and paint to create the illusion of a headless band during “White Knuckles” and climaxed with an orchestrated stage invasion for a razor sharp but treadmill-free “Here It Goes Again.”

Having reinvented the music video, OK Go are now deconstructing rock concerts by pairing an onslaught of ideas with their super-catchy pop for adults. Smart and fun, this is a band that has grabbed the world’s attention already. They’re even more entertaining in the flesh.