Are grocery shoppers being gouged? Analyst suspects inflation 'profiteering'
As grocery shoppers face sticker shock week after week, some are questioning whether inflation is fully to blame for rising prices.
Nationally, inflation was at 6.7 per cent in March when comparing prices to the same period last year – hitting families in the pocket book at a time when wages remain stagnant.
In grocery stores, shoppers have especially felt the pinch at the produce section, dairy aisle and meat counter.
“I’m a single parent of two kids and it’s not cheap,” said father Marc Maynard. “I can notice it in my budget, you know what I mean?”
While working-class Canadians make difficult choices in order to feed their families, it’s a different story for corporate shareholders closely watching their portfolios.
“I think there’s also a little bit of profiteering going on,” said retail analyst Bruce Winder. “Some companies will say, ‘Hey, you know what? Inflation’s up seven per cent so let’s make sure we raise our prices because we’re going to get less pushback right now.’”
Loblaw, the country’s largest grocery company with brands like Superstore, T & T and No Frills, made a profit of $459-million in the first quarter of 2022 – up 17 per cent over the first three months of last year.
The company disputes the notion it is gouging Canadians or profiteering at a time of high inflation.
“We strongly object to the basic premise of this storyline. The accusation that our food prices are leading inflation is completely false. In fact, for many years, including through the heart of the pandemic, our prices have increased less than inflation, on average,” Loblaw said in a statement. “The grocery industry is one of the lowest-margin sectors in the entire country, and is now facing a range of unusual inflationary forces. Last quarter, we made less than four cents for every $1 we sold. For reference, our higher recent profits were driven by higher-margin sales, like cosmetics, not food.”
For some consumers, the idea of shareholders making more money while they pay higher costs doesn’t sit right.
“They’re making profit. They could pass it on to us consumers, you know. But they don’t,” said shopper Jason Reiswig. “They just keep it for themselves and they get richer.”
UBC Sauder School of Business economist James Brander says corporations have a duty to maximize profits for their shareholders and are under no obligation to forgo profits in order to pass additional savings on to consumers.
“These companies are in business to make profits. That’s what they’re supposed to do for their shareholders,” Brander said. “The profits also allow them to make further investments down the road and that’s actually crucially important.”
He also said the government should avoid instituting any sort of price controls or dramatic tax increases on corporate Canada because that could have negative impacts on the economy.
Instead, he suggested the government target additional assistance directly to those who need it most.
“If there are people experiencing genuine hardship, and there are, the right policy is to help those people directly, as we did for COVID,” Brander said.
Statistics Canada is expected to release the April inflation numbers on Wednesday.
CTVNews.ca Top Stories
NDP calls out Conservatives for effort to squash pharmacare legislation
The federal New Democrats are calling out Conservative Leader Pierre Poilievre and his party for trying to block the bill that could pave the way for millions of Canadians to access birth control and diabetes coverage.
Stamp prices rise for the third time in five years amid financial woes for Canada Post
Canada Post is increasing stamp prices for the third time since 2019, a move the Crown corporation says is a "reality" of its sales-based revenue structure.
Winnipeg man admits to killing four women, argues he's not criminally responsible
Defence lawyers of Jeremy Skibicki have admitted in court the accused killed four Indigenous women, but argues he is not criminally responsible for the deaths by way of mental disorder – this latest development has triggered a judge-alone trial rather than a jury trial.
An El Nino-less summer is coming. Here's what that could mean for Canada
As Canadians brace themselves for summer temperatures, forecasters say a weakening El Nino cycle doesn’t mean relief from the heat.
Mediterranean staple may lower your risk of death from dementia, study finds
A daily spoonful of olive oil could lower your risk of dying from dementia, according to a new study by Harvard scientists.
A subset of Alzheimer's cases may be caused by two copies of a single gene, new research shows
For the first time, researchers have identified a genetic form of late-in-life Alzheimer’s disease — in people who inherit two copies of a worrisome gene.
Ontario MPP asked again to leave Ontario legislature over keffiyeh, Speaker loosens ban
An Ontario MPP was asked again to leave the Ontario legislature on Monday for wearing a keffiyeh, a garment that was banned by the Speaker last month due to its political symbolism.
WATCH Avian flu: Risk to humans grows as outbreaks spread, warns expert
H5N1 or avian flu is decimating wildlife around the world and is now spreading among cattle in the United States, sparking concerns about 'pandemic potential' for humans. Now a health expert is urging Canada to scale up surveillance north of the border.
Trudeau Liberals to unveil new bill Monday aimed at countering foreign interference
Democratic Institutions Minister Dominic LeBlanc will be tabling legislation on Monday aimed at countering foreign interference in Canada. Federal officials have scheduled a technical briefing on the incoming bill for Monday afternoon.