RICHMOND, B.C. - Olympic organizers say the latest 2010 sponsor is nothing to sneeze at.
The Vancouver Organizing Committee and COLD-FX have joined forces as the company behind the cold-battling remedy becomes an official supplier to the Games.
Details of the agreement were announced today in Richmond, B.C.
Cold-FX has agreed to provide funding and products to the Games in exchange for the four-year sponsorship.
The natural remedy is still undergoing review by Canada's athletic banned substances certification program, although the product has been used by athletes attending previous Games.
Sponsor troubles
The Vancouver Olympic organizing committee has been watching warily as some of its domestic sponsors have been grappling with financial troubles, including General Motors.
Last week, collapsing telecom giant Nortel said despite filing for bankruptcy, the company will be able to come through on its supplier commitment to the Vancouver Games.
Nortel signed an official supplier agreement with the Games in 2007, a deal valued somewhere between $3 and $15 million, to supply technology infrastructure.
In November, health care and pharmaceutical giant Johnson & Johnson announced it won't be renewing its lucrative global sponsorship deal with the International Olympics Committee.
The health care company says it met its goals during this summer's 2008 Beijing Games and has decided to move on.
With files from The Canadian Press
