Vancouver’s adopted team the Seattle Seahawks may have lost the Super Bowl, but a Maple Ridge-based filmmaker had his own win after his commercial aired during the game.
Graham Talbot is also now $50,000 richer when his ad When Pigs Fly was the runner up in the Doritos Crash the Super Bowl contest and aired in the game’s fourth quarter.
“It is indescribable the emotions that you feel when you go through something like this,” he told CTV Morning Live Phoenix. “It’s overwhelming and I’m really thankful to be in this position.”
Playing in front of hundreds of millions of football fans, the ad features a kid who wants a chip from his friend Ralph. Ralph tells the kid he can have one “when pigs fly,” so the industrious kid builds a device to let the swine soar through the air.
Talbot said the inspiration came from another idea they made just for themselves but got serious when they realized they were onto something.
“We just came up with an idea that was just hilarious,” he said. “It probably wasn’t quite right for the Doritos brand—it was a little darker.”
That’s when they did some research, looking at what was successful for different brands and what would especially work for Doritos.
They decided on kids and animals and came up with an idea where the two could work together.
Now that the nerves of waiting to see his ad air have passed, Talbot said it’s time to pay his team back for all their hard work.
“Being an independent filmmaker has financial strains so I want to pay off my camera that I owe quite a bit of money on and I want to pay back everyone who worked on the shoot. They all put so much in,” he said.
