Low libido is a problem for millions of women, but experts say there are some simple ways to heat things up and achieve better sex.
About one-third of women say that they have low sexual desire, but sex therapists say the problem can be fixed for many of them.
"Simply having a decreased interest in sex does not mean that someone has a sexual dysfunction, per se," psychologist and sex therapist Dr. Lori Brotto said.
She says the first step for women with low libidos is to get rid of unrealistic expectations.
"If you expect yourself to put in a full day at the office, come home and take care of the children, and then at 11:30 at night expect yourself to be this multi-orgasmic woman who is sexually satisfied, it's a myth."
Brotto suggests starting with simple lifestyle changes to bring back desire -- things like getting more sleep.
Using the principles of meditation can also be a powerful tool.
"Take your time to bring your mind into being present while you are being sexual. Notice the sensations, connect with them, and give your brain and your body time to communicate with one another," Brotto said.
Communication between partners is another factor that can play a major role in women's sex drive, according to couples and sex therapist Dr. David McKenzie.
"I have yet to meet a woman who wants to have sex with a man she is thoroughly angry with," he said.
He advises couple to be brave enough to broach uncomfortable issues.
"Nice guys wreck relationships -- somebody who doesn't care enough to confront, someone who doesn't care enough about the relationship to raise a topic that could be really bothering him or her," McKenzie said.
Simply expressing yourself and feeling like someone is listening solves about 80 per cent of boudoir problems, he says.
"If there are problems within the relationship, a lack of communication, a lack of intimacy and detachment, that's going to deeply influence her sexual desire -- the context for a woman is just about everything."
It is also important to be aware of and appreciate the differences between the genders: Men use sex to relax, but women need to be relaxed to have sex.
With a report from CTV British Columbia's Dr. Rhonda Low