Studies show more young people are suffering from hearing loss than ever before and it's their love of music and how they're listening to it that may be doing the damage.

Dr. Brian Westerberg says hearing loss is cumulative, and it usually comes from long exposure to loud noise -- such as live music.

"Using protection anytime you're around noise, that's probably the biggest thing that you can do [to protect your hearing]," said Dr. Westerberg.

But some young people are reluctant to wear earplugs, even if it means they will be able to hear more clearly later in life.

Jonn Tanner, 14, plays drums in two bands, and says that music is a huge part of his life.

"I love it so much, it's my favourite thing," says Tanner.

And playing drums in one of his bands, The Fountains Of Youth, means that he needs to crank up the volume.

"I can just hear everything better, all the parts better, I can hear guitar, base drum, vocals way more clearly," he says.

And Tanner likes his music loud when others are playing it, too.

"After a lot of concerts and my ears are usually ringing for the next two days after," he says with a laugh.

But that ringing usually means a lifetime of hearing damage. Hearing loss can occur after just three hours of exposure to loud music.

Listening to music through headphones can cause hearing damage, too. A good rule of thumb is, if you can't hear someone talking over the volume of your music, it's too loud.

With a report from CTV's Dr. Rhonda Low