The first day of school is fast approaching, and with it comes a new initiative designed to make drivers think twice about breaking the speed limit in school zones.
A mobile digital billboard capable of photographing speeders will be set up at select schools throughout Burnaby and Surrey from Sept. 6 to 9.
Photos of the offenders will then be plastered on the billboard with the message "Before you rush through here, have a word with yourself."
The project was set up by Preventable, a B.C. organization dedicated to reducing the number and severity of avoidable injuries. The group says the billboard will appear at a different school each day, in order to "maintain the surprise factor."
Preventable was also behind "Pavement Patty," a 3D illusion of a young girl chasing a ball into the street.
The image appears realistic from 30 metres away, then disappears as the driver gets closer.
According to Preventable.ca, most pedestrian-related injuries occur in September and October. Every week, two children die in B.C. from being hit by a car.
