The combination of fan frustration and low expectations has resulted in killer deals for Vancouver Canucks enthusiasts looking to catch a game.
The team kicks off its regular season at home this weekend, accompanied by the lowest ticket prices in recent history.
According to ticket reseller Stubhub.com, the price to watch a game at home is an unheard of $16 for upper-bowl seats.
Ticket broker Kingsley Bailey said part of the reason for the low price is the "atrocious" way season ticket holders have been treated.
Bailey said there's been a major drop off of season ticket holders, meaning there are many more tickets on the market.
"It makes you really understand how badly they've really treated the fans," he said.
Chris Brumwell of the Vancouver Canucks communications department said season ticket holders are down seven to nine per cent, but said the decrease allows the team flexibility to offer single game tickets at a lower price.
He disagrees with Bailey's assertion that season ticket holders are unhappy.
"[They] are our biggest priority and we talk about this literally every day. There is no area of the business that we spend more time on," he told CTV News.
Brumwell told CTV News that single game ticket sales are up 25 per cent in the past three weeks from the same time frame last year.
It's expected that prices will go up eventually, but right now prospects for the team are low because the players are young and didn't make the playoffs last year.
EA Games has pegged the Canucks to come in dead last in the Western Conference and the entire league, in its annual simulation in advance of NHL 17.
