GM Place, the site of many of the ice events during the 2010 Olympics, will undergo a speedy name change before the Games begin.

Chief 2010 organizer John Furlong has told the International Olympic Committee the arena will likely be renamed Canada Hockey Place for the duration of the Winter Games.

The change would reflect an IOC policy that Olympic venues must be free of corporate marks.

Furlong rolled out the possible name -- which still requires Olympic Committee approval -- during an update on Games preparations delivered to committee members in Beijing.