Most people will say they like chocolate.
Some companies are hoping consumers like 'chocolate with a cause' even more. That's chocolate trying to make a difference in the world.
Denman Island is not a place you'd expect a chocolate factory. Denman Island is located in the Strait of Georgia between Vancouver Island and the B.C. mainland.
But for ten years it has been home to Denman Island Chocolates. Its idyllic location is not the only thing that makes it unique. The company also donates one per cent of its gross sales to charity.
"The Land Conservancy, the Western Canada Wilderness Committee, Sierra Club, Georgia Straight Alliance," listed Daniel Terry, the owner of Denman Island Chocolates.
And there are other ways companies can help. This other chocolate --Cocoa Camino -- is Certified Fair Trade, meaning farmers get paid more money.
"I think they are a good idea and it depends on the added cost to us. I would favor them over other products," said one tester.
But people still want chocolate that tastes good, no matter what the cause.
So we put our two 'do good' chocolates head to head.
Denman Island versus Cocoa Camino.
"A" was the Denman Island Simply Dark and "B" the Cocoa Camino.
Here's what our testers said:
"A seemed to have a much better full body flavor," said one.
"I liked B better because I thought it tastes more like dark chocolate," said another.
And when the votes were counted, 37 per cent liked the Denman Island best and 63 percent the Cocoa Camino
As I said both companies are trying to make a difference. It's something you'll see a lot of products tieing their marketing to.
Buy Starbuck's Ethos water and a nickel goes to help bring clean water to developing countries.
That's millions of dollars. Net proceeds of the Body Shop's Daisy Soap go to helping save children from the long term effects of domestic violence. And the entire purchase price of Mac -- Viva Glam Lipstick, goes to treat Aids patients.
It's a concept our testers supported: 89 per cent of those we asked today say they are more likely to buy a product that donates money to a charity.
Another way to donate to charity is donate directly to the charity of your choice.
That way you get a tax refund. There are even charities like The Canadian Food
Grains bank that gets matching funds from the federal government.
For every dollar you donate to the food grains bank, the federal government puts in another four dollars. As a result, every one of your dollars equals five.
With a report by CTV British Columbia's Chris Olsen