The notorious drinking game called “neknomination,” in which people post videos of themselves chugging alcohol to completion before challenging two friends to do the same, has made its way to B.C.

The latest online craze involves people recording themselves drinking the booze while often doing something extreme at the same time. They then nominate others to out-do their feat within 24 hours. Thousands of “neknomination” videos have been shared across the globe.

“When I first found out I got nominated I had no idea even what it was,” said Vancouver resident Sara Burtwell, who posted a video of herself standing in a full bathtub in a Teletubbies outfit while she slams back a beer.

Burtwell said she thinks the viral challenge has taken off the way it has because of peer pressure.

“You kind of have to, you feel a little bit pressured. You get picked, you have to, you know, one up your friends. So that’s exactly what I did,” she said.

Those who take part in the drinking game publicly tag friends to challenge them, and Burtwell said it’s gone viral in her Facebook feed.

But not everybody is laughing about “neknomination.”

The game, which is believed to have originated in Australia, has sparked alcohol poisoning concerns in Canada after videos were discovered of some participants substituting hard liquor for beer.

It’s even being blamed for the deaths of two young men in Ireland last week.

Jonny Byrne, 19, died after jumping into a river during a “neknomination” stunt on Feb. 1. Just hours earlier, Ross Cummins, 22, was found unconscious in a friend’s house in Dublin.

Depending on who you ask, this potentially dangerous viral trend isn’t going away anytime soon.

“It’s a fun little thing going around but I feel like it’s not going to die off for a while, because there’s always going to be someone getting picked, so I wonder how it’s going to end,” Burtwell said. “There’s a certain line you need to keep and some people just cross it.”

But some “neknomination” videos have recently been used to do good, with some paying it forward not with liquor – but with charity.

One South African man recently posted a video to YouTube of himself handing an impoverished man a sandwich, in an attempt to put a positive spin on the trend.

With files from CTVNews.ca