“I think we can all agree on three things: That we all hate politicians, taxes and TransLink,” a new, attention-grabbing video says in a bid to secure “yes” votes in the upcoming transit referendum.

But the creators of the video are banking on viewers hating one thing more than all of the above: congestion.

Jeremy McElroy, the man behind the viral video titled “This Sucks Vancouver!” says he felt inspired to act after feeling underwhelmed so far by the “yes” campaign, which he is not an official part of.

“It was super polished, really great factual videos from politicians and academics, but they weren’t talking to the average commuters,” McElroy said on CTV Morning Live Tuesday. “They weren’t getting to the heart of the issue which is that this sucks, and we need to make these changes.”

McElroy said the fast-paced, witty video has taken on “a life of its own” since he posted it to YouTube on Monday.

In it, a host visits crowded transit hubs like the Waterfront Station SeaBus and lineups for the B-Line buses to ask riders what “sucks” about transit congestion.

“I think waiting for the bus and having three buses go past you, and not being able to get on a single bus during rush hour – that sucks,” one disgruntled rider says.

McElroy said his hope is that the video will motivate younger people to vote “yes” in the referendum, a mail-in ballot vote taking place from March 16 to May 29.

The video creator says the mail-in ballot presents a problem in getting younger voters to participate.

“Really it’s just going to be the two sides competing to get the most people to physically fill out their ballots,” he said. “Our hope is to get as many young people as possible who are going to benefit the most from voting yes.”

He said many of the people he talked to waiting for buses and SkyTrains support the “yes” side, while drivers, in general, do not.

“People in their cars, who are stuck in congested traffic every day, aren’t thinking the same way,” he said, adding many see it as a referendum on TransLink’s performance. “I’d counter that with the fact that we have a world-class transit system. Our bus and our rapid rail network are incredible and we’re looking to expand and grow that.”

A local marketing professor say the video is targeting the right group by skewing younger, but admitted it’s tough to mobilize young voters.

“Trying to get young people to vote – that’s not easy,” said Lindsey Meredith. “Will this be enough to hook them and get them out there? I have some serious questions from a marketing standpoint.”

The video comes as a new survey found that the number of people planning to vote ‘no’ to a 0.5 per cent sales tax increase to fund the transit plan has jumped to 55 per cent.

Meanwhile, just 33 per cent of Metro Vancouver voters say they’ll vote “yes” in the referendum, a drop of five per cent since February, according to Insights West.

A “yes” vote would bring in millions annually for projects including a new Pattullo Bridge, a Broadway SkyTrain line, light rail in Surrey and additional B-line buses.

Warning: Graphic language used in video.