Squamish, B.C., restaurant owner Colin Bush hopes to sell a lot of grilled cheese sandwiches during the Olympics.
"We're talking two truck loads of cheese minimum. Maybe even three," he said.
But just who, and how many customers he'll be serving at the Grilled Fromage, he can't say for sure.
A lack of information about the city's involvement in the Olympics is a source of frustration for many who work in downtown Squamish, as well as the people who live here.
"Initially what I heard was that it was going to bypassed. That there was going to be no stops in Squamish at all. It's confusing, no one really knows what's happening," Bush said.
In a town between the host cities and sitting directly on the new and improved Sea-to-Sky Highway enroute to Whistler, some feel the Olympics has passed Squamish by.
"I'm sure it's going to be positive but I don't think it's going to be the impact that people expected," one resident told CTV News.
The city has traditionally been a bit disenchanted about the Olympics. Certain expectations, like building a Paralympic sledge hockey venue, were not fulfilled.
But Squamish will see some Olympic legacies. The city received $750,000 in cash and a cruise ship full of volunteers. Having promises broken is not necessarily a bad thing, said Margo Dent, former chamber of commerce president.
"We didn't get a tangible building, but we also didn't get the tax bill."
"We were given this highway which we also don't have to maintain or upkeep and we are given all this exposure."
Dent prefers to see the glass half full. And as the Games get closer, she's not alone.
"It's ‘going to be unbelievable, I couldn't be more excited, it's going to be really good for business," a Squamish resident told CTV News.
As for Colin Bush, he believes that if you melt it, people will come.
"Now I'm just pretending there's going to be 100,000 people coming down the street everyday," he said.
With a report from CTV British Columbia's Sarah Galashan
