While some NHL teams are offering free concession items and discounted tickets to win back frustrated fans, others, like the Vancouver Canucks, have stopped short of making any solid promises.
On Friday, Canucks coach Alain Vigneault was asked what the franchise has planned for fans feeling burned by the months-long lockout that resulted in a truncated 48-game season, but his lips were sealed.
“I’m a fan too. While we were out, obviously I was dreaming for the day the game would get back. But I know our organization is taking a lot of steps right now,” Vigneault said.
“I’m not allowed to get into the specifics about that, but we know we’ve got the best fans in the game and we’re going to do everything we can to show them how much we miss them when this starts.”
Though he had no concrete news of a fan-appeasing discount or promotion, Vigneault did offer one token: his apology.
“I think anybody that’s associated with the game is very sorry with what happened, but there’s nothing we can do about it right now except move forward.”
Meanwhile, other franchises have already announced major moves to earn back a little goodwill before the first pucks drop on Jan. 19.
The Pittsburgh Penguins have promised that anyone who attends the first four games of the season will get a voucher for three free concession items – beer not included – and a 50 per cent discount on all merchandise.
Tampa Bay offered a limited number of season tickets for just $200, which works out to just over $8 per home game, and threw in a $25 gift card to boot. That promo quickly sold out, however.
The L.A. Kings took a different approach, offering their apologies by pledging to donate $1 million to local charities.
Some Canucks supporters suggested the team should create a fund for the concession workers and other staff members who were out of work during the lockout, while others said a simple two-for-one ticket offer would go a long way.
“They have to offer something,” fan Kosta Kromidas said. “People know what it’s like to earn a buck, and if you’re showing that you don’t care they may not go.”
With a report from CTV British Columbia’s St. John Alexander
Have your say: What should the Canucks do to win back fans?