The man gunned down in the parking lot of a busy Vancouver strip mall Sunday afternoon has been identified as a 30-year-old from Ontario.

Police found the victim’s body in the front passenger seat of a white Toyota Camry after responding to reports of gunfire near Oak Street and King Edward around 2 p.m.

On Monday, police confirmed the deceased is Duy Ly Nguyen. It’s unclear whether he has any criminal history and how long he’s been in B.C.

Authorities do believe the shooting was targeted, and likely tied to ongoing gang conflict.

“No area in the Lower Mainland is immune to this type of activity,” Const. Brian Montague told reporters Sunday.

“It’s unfortunate that we have individuals out there that clearly have no regard for other people, that are willing to fire a gun in a very crowded, populated area.”

Police said it’s fortunate that no other people, vehicles or businesses appear to have been hit by stray bullets.

The brazen daylight shooting still took a toll on bystanders, however.

“There were several witnesses to this shooting, many of them were clearly upset with what they had seen,” Montague said.

So far, no arrests have been made. Police said they’re speaking to the driver of the Camry, but few other details of their investigation have been released.

The deadly shooting took place just three blocks away from the scene of another shocking gang-related attack committed in December 2010.

Seven men and three women were injured after a gunman opened fire on the Best Neighbours restaurant.

With a report from CTV Vancouver’s Nafeesa Karim