The province's second-largest salmon farming company says it's too early to commit to an appeal after losing a defamation case against a British-born activist.

Mainstream Canada took Don Staniford to court over a 2011 campaign that included images of cigarette-like packages and statements such as Salmon Farming Kills Like Smoking.

But Justice Elaine Adair ruled in Staniford's favour, saying while his statements were defamatory and he was motivated by malice, the activist believed what he published and animosity wasn't his dominant purpose.

Laurie Jensen of Mainstream Canada said she's disappointed with the ruling, but defended the company's lawsuit, saying it had to stand up for its workers.