A B.C. ski resort is looking for a ski bum who will brag about the facility -- to the world.

The winner of Sun Peaks Resort's I Want to be a Ski Bum contest must be able to ski or snowboard and have the charisma to woo tourists to the resort through a daily blog and updates on Twitter and Facebook.

Resort spokesman Christopher Nicolson said Thursday that applicants must submit a 60-second YouTube video about why they should be chosen for the three-month gig that starts Jan. 4.

"We're looking for charisma, creativity and all the things that would make them the ideal ski bum at Sun Peaks," Nicolson said of the resort near Kamloops, B.C.

"They have to have an enthusiasm for winter and they have to be able to demonstrate an enthusiasm and charisma and an ability to communicate."

He said the resort is expecting thousands of entries from around the globe for the job that will net the winner a season's pass, accommodation, meals at local restaurants, and gear -- all things they can boast about through the social networking sites.

Visitors from Australia, New Zealand and Germany are already a huge draw to the resort that Nicolson said has top-notch facilities "without being pretentious."

Nicolson said the resort, which is the training venue for the Austrian national ski team ahead of the 2010 Winter Games, was inspired to launch the contest after a hugely successful contest in Australia last year.

An Englishman beat more than 34,000 applicants from around the world to land the coveted wad of cash, about $134,000, to become the six-month caretaker of Hamilton Island and blog about his experience.

The Sun Peaks contest closes Nov. 15 and 20 finalists will be chosen Nov. 20, before the winner is announced on Dec. 1.

Contest rules are available at www.snowbumcanada.com.