A photo demonstrating a campfire team building exercise at the Vancouver Canucks training camp this weekend quickly turned into a firestorm of criticism online.

A photo tweeted out by the team Sunday night shows four prospects trying to build a small campfire during a group exercise at its Shawnigan Lake training camp.

canucks campfire tweet

The caption: “Back on track. Start a fire.”

But while the majority of B.C. has been under a campfire ban since Friday – and there are nearly 200 active wildfires in the province – people didn’t take kindly to the post.

Fans took to Twitter to express over the post, saying it was inappropriate and ill-timed, given the severity of the wildfire situation in B.C.

 

Within one hour the team apologized for the tweet.

"This was not appropriate on our part. Poor decision. Our sincere apologies everyone," the team tweeted.