‘Hobbit’ menu brings Middle Earth to breakfast
Published Thursday, November 22, 2012 6:00AM PST
Last Updated Thursday, November 22, 2012 8:33PM PST
A promotion for the upcoming Peter Jackson movie The Hobbit: An Unexpected Journey lets patrons enjoy breakfast like Bilbo Baggins.
You can eat like a Hobbit at Denny’s, but only for a limited time. While the movie is released on Dec. 14, the special menu promoting all things Hobbit is expected to last until January.
The offerings include "Gandalf's Gobble Melt," a toasted turkey and stuffing sandwich, with gravy to dip in. Patrons are also encouraged to try the “Hobbit Hole Breakfast,” with two pieces of cheese toast with holes cut in the centre, to fit two eggs.
“Frodo’s Pot Roast Skillet” and the “Shire Sausage Slam” are, apparently, rooted in Hobbit mythology because the creatures love comfort food, and especially, a second breakfast.
Sweet offerings include “Lonely Mountain Treasure” (cubes of seeded cake) and “Radagast’s Red Velvet Pancake Puppies” (balls of fried pancake batter with white chocolate chips in the middle). Both are served with a healthy side of cream cheese icing to dip in.
There’s also “Bilbo’s Berry Smoothie” and “Lone-Lands Campfire Cookie Milk Shake.” Fifty cents from each milkshake goes to prostate cancer research.
Denny’s partnered with the Hobbit movie because it likes the multigenerational appeal of the franchise. Spokesperson Chandni Chaube says it’s a story that all age groups can relate to.
"It's a book that was published in 1937, So somebody's grandfather, grandparent probably read it, somebody's parent probably read it -- and they themselves probably read it,” she said.
For every Hobbit meal purchased customers receive a pack of trading cards featuring 10 characters.
Denny’s isn’t the only company cashing in on the Hobbit craze.
Air New Zealand beat the diner to the punch by introducing a creative in-flight safety video based on the Hobbit mythology. Director Peter Jackson even makes a cameo appearance.
The in-flight video has gone viral, with 10 million YouTube hits since it was uploaded in October. The video can be viewed here.
The Hobbit: An Unexpected Journey kicks off the Tolkien trilogy on Dec. 14.
Have your say: Are you interested in checking out the Hobbit-inspired fare?