B.C. tourism businesses feeling affects of busy wildfire season
A home destroyed by wildfire is seen on the Ashcroft First Nation near Ashcroft, B.C., on Tuesday August 1, 2017. THE CANADIAN PRESS/Darryl Dyck
The Canadian Press
Published Wednesday, August 9, 2017 2:36PM PDT
KAMLOOPS, B.C. -- Tourism officials are starting to assess the impact of devastating wildfires in British Columbia and have received mixed feedback on the toll so far on the travel sector.
Maya Lange of Destination BC says businesses outside the fire zone have complained of cancellations, while evacuation orders and restrictions to backcountry parks, particularly in the Interior, have limited some service providers ability to operate.
She says most evidence of a slow down in the sector has been anecdotal and data reflecting the financial implications won't be ready for another two to three months.
But monitoring of tourists coming into the province week-to-week has also shown visitor numbers remain on track.
Lange says that may mean visitors are changing their plans of where to go in the province rather than cancelling their trips entirely.
Destinations BC has been working to inform potential visitors about what areas of the province are affected by fires, and Lange says the message appears to be getting through that not all of B.C. is burning.