103.5 QM/FM flips to all-Christmas music format
Published Friday, November 20, 2015 9:27AM PST
Last Updated Friday, November 20, 2015 12:15PM PST
It’s beginning to sound a lot like Christmas.
103.5 QM/FM flipped the official holiday switch at 8 a.m. Friday morning, changing formats to all-Christmas music.
This is the sixth year in the row that the FM radio station, owned by Bell Media, the parent company of CTV, has rebranded as “ALL Christmas, ALL the time” for the holiday season.
James Stuart, Bell Media’s regional vice president, says the 24/7 holiday music format has been growing in popularity since its rollout in 2009.
“The audience gets bigger every year. It’s clear that Vancouverites love Christmas music,” Stuart said.
Vancouver's Christmas Music Station is back! Join in the festivities at Robson and Burrard today!… https://t.co/9d1THV6x9z— 103.5 QMFM (@QMFM) November 20, 2015